SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

Check Your Product's Appeal With Accurate Product Concept Tests

Michaela Mora Sep 13, 2016 0 Comments

Concept testing is a great approach to explore appeal of product and services, and it's highly recommended when you are in the process of deciding if a product is worth your time and money to develop.

Boost Your Business by Converting Feedback Into Reviews

Sandy McKee Aug 15, 2016 0 Comments

Online reviews drive those who are searching for your product or service right to your front door.

It’s great if your customers love your business, but it’s even better if they share that love by telling their friends and family, and posting about it online.

And just as a good online review...

Content Marketing With Surveys: A Step-by-Step Guide

Andrea Fryrear Aug 08, 2016 0 Comments

Good content marketers know that data-backed research is the best way to increase our content’s credibility. We spend hours scouring the internet for the best, most authoritative data to support our arguments.

The Rise of Surveys in Doctors’ Offices: How Communication Can Improve Health

Liz Millikin Jun 21, 2016 0 Comments

One of the most important business relationships is that between doctor and patient. Like any relationship, it’s important to establish open lines of communication and trust with one another. Patients must feel comfortable coming to their doctors with their questions, while doctors need to feel...

How New Belgium Uses Surveys to Make Amazing Craft Beer

Griffin Kay Jan 07, 2016 0 Comments

Earlier this summer I was fortunate enough to tag along with a friend to a personal tour of the New Belgium Brewery in Ft. Collins, about an hour north of SurveyGizmo's headquarters in Boulder, CO.

Instead of getting the usual tour, we were guided by New Belgium’s Sensory Specialist, Lindsay...

Why Are You Doing a Survey? The Importance of Goals

Sandy McKee Jan 05, 2016 0 Comments

People run surveys for all kinds of reasons, but all great surveys have a few things in common. Great surveys:

  • Have a clear purpose
  • Are easy to administer
  • Are easy to to take
  • Produce accurate data
  • Let you confidently make informed decisions

So of course, you want your survey to be great. But how...

Seven Tips for Testing Your Online Survey

Marni Zapin Dec 02, 2015 2 Comments

You've identified your survey goals, written clear and concise questions, designed a lovely layout, and found a rich pool of potential respondents.

It looks like you're all set to hit the almighty "send" button and start collecting valuable data, but have you skipped one of the most crucial steps...

Remember Why You’re Running a Survey: Fun vs. Accuracy

It’s sometimes easy to forget when you’re faced with yet another customer satisfaction survey at a checkout counter, but surveys can be fun!

Just think of how many BuzzFeed surveys you’ve seen on Facebook.

“Which Disney Pet Are You?” “Which 90’s Cartoons Are These Villains From?” “How Strong is the...

How to Know if Customer Satisfaction Surveys Are the Right Choice for You

It’s easy to write questions and send them out to customers, but it’s challenging to design and execute a customer survey that will actually provide useful information for improving your business.

All too often companies assume they should be communicating with their customers and jump into a...

The Power of Patient Satisfaction Surveys

Bret Kershner Sep 09, 2015 0 Comments


Medical practices utilize patient satisfaction surveys for many of the same reasons that a software company would want to collect feedback from it’s customer about recent customer support interaction.

Happier patients and customers refer other people at a much higher rate than those who are...

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