SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

Best Practices for Creating an Accessible Survey

Andrea Fryrear Feb 06, 2017 5 Comments

Note: This is an update to an article originally published in 2007. It has been updated with new information and resources to help you ensure your surveys are accessible to all of your respondents. Enjoy!

In 1998, Congress amended the Rehabilitation Act of 1973, requiring Federal agencies to make...

Creating Product Management Surveys that Deliver Results

A well-designed product survey can reveal valuable insights into your customer's needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather...

How to Create Impactful Reports With Data Visualization

You’ve created, implemented, and completed your survey, and now the most important (and in our opinion, the most fun) part - delivering the data in a way that can highlight the pressing business decisions at hand.

How to Write Better Demographic Survey Questions (With Examples)

Andrea Fryrear Nov 16, 2016 0 Comments

Demographic data collection can be somewhat intimidating. The desire to be sensitive to a diverse population can often conflict with a researcher’s need to segment their data.

Can You Trust Political Polls? Maybe.

Abraham Short Oct 14, 2016 0 Comments

Listen to any newscast, or read any newspaper, magazine, or online thinkpiece and the odds are that you are going to see at least one political opinion poll being touted. This is nothing new, Political polls have been with us almost as long as there has been politics. Which is to say, as long as...

Keep Survey Data Secure With the Right Account Setup

Andrea Fryrear Oct 10, 2016 0 Comments

Data is an amazing thing. It can help you make better decisions, provide mind-blowing insights, and painlessly clear up long-standing disagreements. But these powers also mean that data needs to be protected.

Writing Better Scale Questions: Best Practices for Likert Scales

Liz Millikin Aug 17, 2016 0 Comments

Even if you are not yet familiar with the term “Likert Scale,” you have definitely come across scale question types. They are among the most comment types of questions asked, particularly in online surveys. While easy for respondents, it’s the variety in the units that can make Likert Scales...

The Rise of Surveys in Doctors’ Offices: How Communication Can Improve Health

Liz Millikin Jun 21, 2016 0 Comments

One of the most important business relationships is that between doctor and patient. Like any relationship, it’s important to establish open lines of communication and trust with one another. Patients must feel comfortable coming to their doctors with their questions, while doctors need to feel...

Beginner's Guide to Fonts and Colors for Survey Design

Andrea Fryrear Jun 13, 2016 0 Comments

Survey design has a lot of moving parts.

You have to word your questions carefully in order to avoid introducing bias, your response options need to cover all possible answers, and you need to make good use of logic to keep your response rates nice and high (and that's just a few of many...

Sample Survey Questions: Customer Satisfaction Surveys

Liz Millikin Apr 28, 2016 0 Comments

Every year, US companies lose an estimated $41 billion because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). Yes. That’s billion with a b. I can guarantee that your business has felt a portion of that $41 billion, whether you realize it or not.

If you...

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