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Writing Better Scale Questions: Best Practices for Likert Scales

Liz Millikin Aug 17, 2016 0 Comments

Even if you are not yet familiar with the term “Likert Scale,” you have definitely come across scale question types. They are among the most comment types of questions asked, particularly in online surveys. While easy for respondents, it’s the variety in the units that can make Likert Scales...

Sample Survey Questions: Customer Satisfaction Surveys

Liz Millikin Apr 28, 2016 0 Comments

Every year, US companies lose an estimated $41 billion because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). Yes. That’s billion with a b. I can guarantee that your business has felt a portion of that $41 billion, whether you realize it or not.

If you...

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