Imagine trying to buy a gift for someone you've never met. If you know someone who knows them, you might ask what the gift receiver would like to try and figure out the best gift to buy. Now imagine that the person you ask gives you incorrect information – unless you get really, really lucky,...
There are many moving parts involved in the B2B sales process, and a lot of lengthy research involved in pursuing sales leads. Being as efficient as possible during the time allotted for sales lead research is crucial to your success as a salesperson.
Have you ever been turned down for a job you spent weeks interviewing for? Or maybe you thought you had a fantastic first date, only to get no response to your follow up texts and emails?
In last week’s Data Byte, we talked about how customers make large purchases for their personal use. This week, we explore how customers research, engage with salespeople, and make the final decision when it comes to business purchases.
This week’s Data Byte looks at the research and purchase habits of consumers when making a fairly large purchase. (We asked each respondent to tell us what a “large purchase” means to them, but most respondents placed it in the $500-$1,000 range.)
The pressure to produce more and better leads is a constant one for most marketing and sales teams.