As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.
Analyzing and presenting qualitative data can seem a bit like a game of Telephone. What’s meant by the users may not end up exactly what’s heard by or presented to the product team. Failure to properly interpret, present, and act on data collected can be a frustrating waste of time and money....
Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.
Whether you're conscious of it or not, your own internal biases will affect how you perform market research.
Buying a home, whether it’s your first or fifth, is a stressful process with hundreds of factors influencing your final decision. Factors range from the physical, like how much work the house needs to become a home, to the financial, like mortgage rates.
Move over conjoint analysis. There’s a better method for determining exactly which features need to be included in your next breakthrough product or service. Start taking notes.
Many companies in the B2B sector think that brand awareness is something that only B2C operations need to worry about. If you are one of those people you may want to think again.
For surveying your target audience to work, you need to do two things: you need to get your audience to respond to your survey, and you need to make sure you don't make any mistakes that compromise the integrity of the results.
When you create an enterprise persona, you're in effect turning a part of your customer base or target audience into a "person." Thinking of your audience in this personified way helps you create content that connects with them and that they find useful.
Google recently made a great case for the claim that a strong media plan and a solid creative campaign aren't enough for online marketing anymore. In the Think With Google article "Why Brand Marketing Needs a New Formula," Google advocates for the use of data to make brand marketing campaigns...