SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

8 Things You Need for Market Research Success in 2017

J.A. Young Feb 13, 2017 0 Comments

As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.

Maximizing Qualitative Research: Analysis and Presentation

Analyzing and presenting qualitative data can seem a bit like a game of Telephone. What’s meant by the users may not end up exactly what’s heard by or presented to the product team. Failure to properly interpret, present, and act on data collected can be a frustrating waste of time and money....

Using Qualitative Data to Capture Voice of the Customer

Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.

4 Ways to Eliminate Bias in Market Research

David Jones Jan 23, 2017 0 Comments

Whether you're conscious of it or not, your own internal biases will affect how you perform market research.

Survey Panels Reveal Real Estate Insights

Liz Millikin Dec 30, 2016 0 Comments

Buying a home, whether it’s your first or fifth, is a stressful process with hundreds of factors influencing your final decision. Factors range from the physical, like how much work the house needs to become a home, to the financial, like mortgage rates.

The Kano Model Could Change the Way You Conduct Research

Liz Millikin Dec 27, 2016 0 Comments

Move over conjoint analysis. There’s a better method for determining exactly which features need to be included in your next breakthrough product or service. Start taking notes.

The 3 Reasons Your B2B Brand Needs To Track Brand Awareness

David Jones Dec 19, 2016 0 Comments

Many companies in the B2B sector think that brand awareness is something that only B2C operations need to worry about. If you are one of those people you may want to think again.

3 Market Research Pitfalls Even Pros Need to Watch Out For

David Jones Dec 13, 2016 0 Comments

For surveying your target audience to work, you need to do two things: you need to get your audience to respond to your survey, and you need to make sure you don't make any mistakes that compromise the integrity of the results.

How to Build Enterprise Personas That Grow Sales

David Bee Dec 06, 2016 0 Comments

When you create an enterprise persona, you're in effect turning a part of your customer base or target audience into a "person." Thinking of your audience in this personified way helps you create content that connects with them and that they find useful.

Google Says Your Marketing Needs Data...But Where Do You Find It?

David Bee Dec 05, 2016 0 Comments

Google recently made a great case for the claim that a strong media plan and a solid creative campaign aren't enough for online marketing anymore. In the Think With Google article "Why Brand Marketing Needs a New Formula," Google advocates for the use of data to make brand marketing campaigns...

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