Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.
If you change your relationship status on Facebook from single to married, expect the ads to change along with it. Same thing if you hit a certain milestone, "like" different pages, or change your job.
Focusing on new business goals for the upcoming year is a crucial component for success. Setting reachable goals and benchmarks may involve numerous areas within the company. Some areas may only require minor changes. Others may require a completely new approach to meet the changing trends of...
Every company, no matter its services, products, or abilities, relies on a positive reputation to stay afloat. Whether this perception is in the media, within an industry, or word of mouth among friends, a company everyone hates isn't likely to stay open for long.
Automated customer service is nothing new–look at systems that automate telemarketing for example–but as more and more customer service interactions are handled by technology rather than human interaction, the paradigm shift's negative effects are felt more heavily.
Customer journey maps can be a vital component of understanding customers' experience when they interact with your business.
Because they make customer experience visual, they can help you understand what your customers are thinking and feeling as they engage at every level with your company.
Blaming sluggish sales or a poorly received product on an ill-turn of luck or a general market malaise relegates it to the "Oh well, we can't do anything about that" category. When that happens, the situation is not going to improve on its own. Instead, what you need is to connect with your...
You know that customer satisfaction is important.
Maybe, you've been surveying your customers for a long time. Or, maybe you have just launched your first customer satisfaction survey, and you are eagerly embarking on the journey to improving your customer satisfaction level. You know that you...
Ask the right questions based on where the prospect is in the buyer’s journey, and you’ll establish a more meaningful connection with each one as an individual.
In this week’s Data Byte, we explore customer service. We discovered that email is still king when it comes to customer service, but picking up the phone is still preferred to chat or social media combined.