SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

From Good to Great: Improve Your Marketing Content & Measure Your Successes

Sandy McKee Nov 29, 2016 3 Comments

How successful are your content marketing efforts? Do you know what type of content your audience values? Do you know how to measure the success of your content marketing efforts?

Before you can measure your efforts, you first need to determine the desired result. What do you want your content to...

Business Analytics: Decision Making From Behind The Counter

Flynn Shelton Oct 17, 2016 0 Comments

The modern business analyst has a lot in common with the master chef of a fine culinary establishment: both must precisely assess, prepare and ultimately deliver their respective content in a manner that not only appeases the customer, but proceeds to flat-out WOW them into committing to...

Check Your Product's Appeal With Accurate Product Concept Tests

Michaela Mora Sep 13, 2016 0 Comments

Concept testing is a great approach to explore appeal of product and services, and it's highly recommended when you are in the process of deciding if a product is worth your time and money to develop.

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don't approve of using incentives to get responses for a survey. 

In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes. 

Instead, survey designers should strive to communicate the value of their research to...

Survey Data Cleaning Tool

Andrea Fryrear Jul 08, 2016 0 Comments

Before you start analyzing and acting on your survey data, you need to make sure it's the highest possible quality.

This is particularly true if you used a panel or incentives to collect your responses, as these audiences are more likely to speed through a survey to get their promised reward.

...

The Beauty of Survey Data: Why (and How) to Style Survey Reports

Liz Millikin Jul 07, 2016 0 Comments

Design isn’t just for band posters, webpages, and great surveys.

It’s for data, too.

You might try to stop me here. A common perception is that design is something artsy, not something analytical. Data is about hard numbers.

Surely presenting the numbers, the raw data, is the best way to share...

Visualizing Your Data: Survey Question Types and How They Report

Liz Millikin Jun 24, 2016 0 Comments

You created your survey, sent it out into the world, and then collected all of the responses you were looking for. Now what?

You have your data, but that doesn’t mean your work is done. Presenting your findings is one of the most important steps in the survey process.

Fortunately, SurveyGizmo...

Dig Deeper into Your Data by Filtering Reports

Have you ever asked your survey takers what their gender or age was, and wished you could separate, let’s say, the female answers from the male, or everyone who was 25 and under from everyone that was 25 and above?

Or, have you ever wanted to split your data into two or more groups and compare...

Measuring and Improving Academic Brand Awareness

Sandy McKee Mar 22, 2016 0 Comments

Colleges and universities are no longer just competing with one another. They also have to contend with emerging alternative education paths and a growing number of students who choose to opt out of rising college tuitions by entering the workforce.

With ever more sources of competition for...

SPSS Variable and Value Labels: A Quick Tutorial

Joe Glines Mar 17, 2016 0 Comments

After spending many years and countless hours working with SPSS data exports, I've developed hundreds of custom SPSS scripts, syntax, and macros that automate a wide variety of tasks.

My hope is that I can save you some of that time by sharing this insider knowledge with you.

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