SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

Survey Data Cleaning Tool

Andrea Fryrear Jul 08, 2016 0 Comments

Before you start analyzing and acting on your survey data, you need to make sure it's the highest possible quality.

This is particularly true if you used a panel or incentives to collect your responses, as these audiences are more likely to speed through a survey to get their promised reward.


4 Tips to Ensure Your Surveys Drive Action

Marni Zapin May 24, 2016 0 Comments

A survey project is not over until you act on your data!

According to the SurveyGizmo Benchmark Guide Survey, 51% of online surveyors frequently act on their online survey data, but others only act on their data sometimes (32%), infrequently (5%) or never (1%)!1

If you want to make sure your survey...

Measuring and Improving Academic Brand Awareness

Sandy McKee Mar 22, 2016 0 Comments

Colleges and universities are no longer just competing with one another. They also have to contend with emerging alternative education paths and a growing number of students who choose to opt out of rising college tuitions by entering the workforce.

With ever more sources of competition for...

After Your Survey Ends: Acting on Survey Data

Griffin Kay Feb 02, 2016 0 Comments

The ultimate goal of running any survey is to collect enough reliable data to be able to take some kind of action.

Maybe you want to launch a new product, determine your customer satisfaction levels, or get insight into employee happiness. Whatever the reason you launched your survey in the first...

Using the Pareto Principle (80:20 Rule) in Survey Research

The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., "80% of your sales come from 20% of your clients."

The Pareto principle also applies to survey research. When...

Real-Time Monitoring of Customer Satisfaction With SurveyGizmo and Google

Terry Beasley Jun 22, 2015 9 Comments

Tracking NPS, or Net Promoter Score, can help keep your finger on the pulse of your customers' sentiment about your product or brand. (If you're not familiar with this way of measuring customer satisfaction, you can see our guide to NPS surveys.)

Tracking and acting on these stats is great, but...

The Deception of High Customer Satisfaction Scores

Sandy McKee Jun 03, 2015 1 Comment

If you typically receive high ratings on your customer satisfaction survey, don’t be fooled and think your job is done.

While it is good practice to use a rating question type in your survey to measure overall satisfaction, this question alone will not help you make improvements.

In fact, a high...

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