SurveyGizmo Blog

From survey design all the way through taking action, you'll find tried and tested survey knowledge on each and every page of our blog.

Liz Millikin
Liz sees marketing as a never-ending puzzle to be solved. With a background in digital marketing that focused on content and social media, she believes that a passion for craft is key, but analytics are the lock. Together, they open the door to marketing that moves the needle for your business. When not writing, she can be found skiing, biking, or curled up with a book. Find her on Twitter @eamillikin.
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Recent Posts

Writing Better Scale Questions: Best Practices for Likert Scales

Liz Millikin Aug 17, 2016 0 Comments

Even if you are not yet familiar with the term “Likert Scale,” you have definitely come across scale question types. They are among the most comment types of questions asked, particularly in online surveys. While easy for respondents, it’s the variety in the units that can make Likert Scales...

Sample Survey Questions: Customer Satisfaction Surveys

Liz Millikin Apr 28, 2016 0 Comments

Every year, US companies lose an estimated $41 billion because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). Yes. That’s billion with a b. I can guarantee that your business has felt a portion of that $41 billion, whether you realize it or not.

If you...

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