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Andrea Fryrear
Andrea loves to dissect marketing buzzwords and fads looking for the pearls of wisdom at their cores. Her favorite topic is agile marketing, which she believes holds the key to a more fulfilling (and less stressful) marketing career for individuals and a more powerful marketing department for business. When not scrutinizing the latest agile methodologies, Andrea can be found on the volleyball court, at the park with her two delightful kids, or baking “calorie-free” cookies. Connect with her on Twitter @AndreaFryrear, or on LinkedIn.
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Recent Posts

A Guide to Feasibility Studies (and How Surveys Can Help)

Andrea Fryrear Mar 06, 2017 0 Comments

Feasibility studies are designed to answer a very simple question: is this idea feasible?

While the question may seem simple on the surface, finding an answer to that question involves considerable investigative energy into many different areas.

From researching existing competitors to exploring...

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